Breakfast will never be the same. The Xbox Series S Toaster is arriving in stores worldwide, and it has a lot of people saying, what the heck?
And we’re among them. But, we also got the deets.
In early January, the Xbox Toaster mysteriously began appearing on Walmart shelves. There was seemingly no announcement. And of course, gamers began discussing the toaster all over social media. It certainly sounds as though Xbox’s marketing goals were at least somewhat achieved with the subtle distribution.
The design of the Xbox Toaster is a hard rectangle that reflects the shape of its related gaming system. It’s sleek and for a toaster, its actually quite nice on the eyes.
It run you around $80, so its certainly not an affordable toaster given many toasters are much, much cheaper. But the novelty and humor of the Xbox Toaster is what you’re paying for.
The Xbox Toaster continues to be a very hot topic among the gaming community. It’s gaming culture humor isn’t lost on many. And Xbox isn’t the first to go down this road. KFC collaborated with Cool Master and launched the KFC Console, a gaming console with a built in chicken warmer. Playstation partnered with Nike on shoes. Atari is launching themed hotels.
These products, alongside the Xbox Toaster, are examples that illustrate how gaming companies and related brands are expanding their reach into lifestyle and consumer product sectors. They create unique experiences which get their fan bases fired up with excitement.
Now that we’re at gaming console toasters and chicken warmers, one must wonder what the future holds in this market. We’re sure our favorite gaming companies will surprise us.